Built with local newsrooms in mind.

Our software strengthens entire media ecosystems, recognizing that even the biggest newsrooms depend on the reporting of their hyperlocal peers.

Plucky Works makes practical software for scrappy newsrooms of every size. Our tools help publishers work more effectively with community members, businesses, freelancers, and other news organizations without replacing the systems they already use.

The company grew out of our work with the Granite State News Collaborative in New Hampshire. When its member newsrooms needed a better way to share reporting, we worked alongside editors to replace a complicated process built around email and thousands of Google Drive folders. That project became Plucky Wire.

The lessons from that experience still shape everything we build. We start with real newsroom workflows, keep setup manageable, and focus on tools that save time, support more original reporting, or open practical revenue opportunities. Today, we are applying that approach to community submissions, calendars, assignments, and story sharing for newsrooms across the country.

Johnny Bassett beside stacks of archival newspapers in Davao, Philippines

Meet our team

Johnny Bassett

Johnny Bassett

CEO

Johnny has more than a decade working across documentary film, investigative journalism, academic history, local news, and software development, including building one of the Philippines’ largest digital newspaper archives. He has been repeatedly recognized as an innovator in the field of local news for his work building newsroom tools, especially in resource-constrained environments. After earning degrees in history from Harvard and the University of Wisconsin-Madison, Johnny and his wife now live in the Twin Cities.

Joe Youngquist

Joe Youngquist

Software Lead

Joe spent more than a decade at Gannett and the USA TODAY Network, beginning in digital operations at the Journal & Courier before moving into solutions & enterprise architecture. He helped develop technology supporting digital publishing, analytics, advertising, and content delivery across the enterprise. He brings deep experience translating the needs of journalists, publishers, and business teams into practical, scalable products.

Sophia Marschall

Sophia Marschall

Partnerships Lead

Sophia is a freelance journalist based in the Twin Cities, where she received her bachelor's degree in journalism from the University of Minnesota. She is passionate about the importance of local news and brings experience from internships at Rochester Women’s Magazine, Minnesota Public Radio, and the Rochester Post Bulletin. In her free time, you can usually find her thrifting, watching movies, or with her cat, Clover.

Read about us

Nieman Lab highlights Plucky Works

(Jan 2026) Our first national coverage

Local Media Association awards GSNC & Plucky Works

(June 2026) Our first major national award

Plucky Wire wins national startup competition

(June 2025) APMG and the Glen Nelson Center recognize our innovative approach